Client
Services
Paid Media, creatives
Year
Visit
Driving Leads and Sales with Targeted Paid Media - Car Dealer Case Study
We devised a strategic paid media campaign for a car dealer shop in the US, targeting relevant demographics and utilizing retargeting. The campaign resulted in a significant increase in website traffic, valuable leads, and successful sales growth for the client.
The Challenge:
Our client, a car dealer shop based in the United States, aimed to generate a steady stream of qualified leads through their website. They sought to reach potential customers interested in automobiles and high-value goods, ultimately increasing their sales and driving business growth.
Our Solution:
To achieve the client's objectives, we devised a strategic paid media campaign tailored to their specific car models. We created individual campaigns for each of the seven vehicles, with three ad groups within each campaign.
For the prospecting ad group, we targeted users with interests in automobiles and individuals who prefer high-value goods in the United States. By focusing on these relevant demographics, we maximized the chances of attracting potential customers with a genuine interest in purchasing a car.
In addition, we utilized two retargeting ad groups to further engage users who had shown prior interest. The first retargeting group consisted of Lookalike audiences based on users who had submitted the contact form in the past 120 days, with a similarity range of 2%. The second retargeting group expanded the audience to a similarity range of 2% to 4%.
Through strategic targeting and optimization, we aimed to capture the attention of potential car buyers and guide them towards submitting a contact form, thereby generating valuable leads for the client.
The Results:
Our paid media campaign delivered significant results for the car dealer shop. By precisely targeting users with relevant interests and employing retargeting strategies, we successfully generated a steady flow of qualified leads.
The campaign's performance showcased a notable increase in website traffic, specifically in the form submissions from potential customers. Our tailored approach enabled us to maximize the client's visibility within their target market, driving sales and increasing their customer base.
Our partnership with the Car Dealer Shop exemplifies the power of targeted paid media campaigns in the automotive industry. Contact us today to discuss how we can help your dealership reach its goals, generate qualified leads, and drive sales.
